By day: copywriter/creative director.

By night: DJ, singer, comedian, storyteller.

24/7: endless devourer of songs, movies, novels, poetry, comics.

If you’re here, you probably want to check out my work.

  • Here is where you can find my top-line, conceptual work (I’m really proud of this, so give it a look!).

  • Here you can browse my more hands-on, less glamorous, guaranteed effective projects.

  • Here is where you can see my first love - social media.

And finally, scroll down to read more about me. ⇩

There once was a journalist pr specialist music critic social media manager copywriter, who found an unexpected home in advertising. And for the past six or seven years, they’ve been at it.

Starting not from my hometown of Rome but from busy, bustling, fashionable Milan at busy, bustling, dynamic Publicis Italy, where I’ve spent the better part of four years. From zero to not-quite-hero-but-we-can-dream in about 6.8 seconds, I immediately found myself thrown into a world of global clients and global aspirations.

I’ve since made my way to London, first working for AbInbev’s own agency DraftLine, then taking on a unique challenge at Say Hello.

Taking my Big Agency™ experience and translating it into a small agency dynamic has been exciting. Helping Say Hello double in size, acquiring new accounts on the strength of creative, is something I’m proud of.

The next step for me? Freelancing. A new challenge. And the truth about life is - we never know what’s around the corner.