Redefining state-of-the-art in medical tech showcases.

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A tech hub. A showroom. A full-scale operating room, with AR integration. The Innovation Room, an entirely new wing of Johnson & Johnson's Pinewood HQ, is all that and much more. Designed from scratch and modelled in 3D before being brought to life, the Innovation Room sets a new standard in medical technology showcases. Inaugurated in 2023, it immediately welcomed the top surgeons and hospital managers in the UK and proved successful at establishing the new digital identity of J&J MedTech.

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