Integrated series launch for Netflix drama Away.

How do you make deep space human and relatable? That is the question behind Netflix show Away, and that same question oriented our creative choices. We focused on drama - family, heart, conflict - to deliver an empowering message to women. We drew parallels between lead actress Hilary Swank (in all her most acclaimed performances) and other stars from the Netflix catalogue to make viewers acquainted with the themes of a brand new show.

The campaign ran in print, outdoors, social and digital.