A collection of live-streamed DJ sets to live the night the Jäger way.
When the pandemic hit, we all readjusted massively. While there were brands who found it natural to be on the frontlines, Jägermeister, as the exclusive purveyor of cutting-edge nightlife, had to do something different to keep the spirits of the Night Meisters high. We created, developed, and produced a series of live-streamed DJ sets featuring the best of Italian nightlife, to be close to people the only way Jägermeister could: bringing joy, fun, and f—king good music, courtesy of established producers and Jägermeister’s own talent, developed in the Jäger Music Lab.
The shows were streamed live on Jägermeister Italy’s Facebook page, smashing 1 million views.