Storytelling-driven content to relaunch Diesel as masters of denim.
We collaborated with Hypebeast to change the way Diesel showed their collections. By putting all the attention on the (fictional, but somehow very real) stories of denim lovers trying to embrace the Diesel attitude, we made Diesel denim stand for something that fans of the brand could see themselves in. The result was a content series titled #LivingInDenim which was shot across Europe and resulted in the highest engagement for denim content on Diesel’s Instagram page.