A dynamic response campaign to fight spoilers with fire.

Our hate for spoilers is proportional to the passion we have for our most beloved shows. But what are we willing to do to ensure no one spoils the fun? We could, as a thought experiment, hire the most vicious gangsters on tv - the characters from Sky series Gomorra - to deliver warnings and threats to anyone who posts spoilers online. We worked with Sky to generate dynamic messages about the most talked about tv shows of the season, and created a Twitter automation to find spoiler-posters and retaliate against them. Here’s what it looked like:

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